Make My Gay | 2021-present

‘Deluxe’ branding package

  • Logo

  • Color palette

  • Font selection

  • Business cards

  • Social media 1:1 profile icons 

  • Web design

  • Photography

  • Banner, promo cards, and sticker designs

  • Social media advertisements and graphics

Client:
Finn Flowers and Katie McCoy-Turner, owners of Make My Gay

Objective:
The goal of this brand was to make it fun, inspiring, and welcoming to the audience. The audience is primarily queer Gen Z and Millennials.

Team:
Web copy: Finn Flowers
Social media copy: Finn Flowers and Katie McCoy-Turner
Web design: Katie McCoy-Turner
Logo and branding: Katie McCoy-Turner
Social media graphics: Katie McCoy-Turner
Product design: Katie McCoy-Turner
Illustrations: Katie McCoy-Turner

Website:
Peek around the Make My Gay website and see the branding in action! :~)

Branding

Main logo

Iconography - Line illustration of Finn and Katie

Black and white logo for shipping mailers and quick printing services

Web design preview

Color palette

Fonts

Social Media Graphics

Instagram promotional sale graphic

Social media graphic to fundraise money for the ACLU and Carolina Abortion Fund. We hit our goal of $1,000 in donations in less than two months.

OOOPS! We had a misprint because of a misspelling on one of our designs, so we made a public post to let people know. Even though it was a mistake, we made it into something a little bit funny, and we had lots of positive engagement.

This is a perfect example of Make My Gay’s values which are honesty and humanity over profit and business.

Instagram graphic to announce international shipping from our store

Social media graphic; After we sold out of our first batch, we ordered a second batch of stickers to raise more money for ACLU and CAF!

Instagram graphic for Valentine’s Day feat. @thehazelpotato

Instagram promotional sale graphic

Social media graphic to announce a new shirt design.

Instagram graphic

Merchandise

Sticker Design

Jacob and Audrey in the Wasting Time on the Internet shirt. Photographed by Katie

Stickers created for Make My Gay

Y’all Means All tank top, 2023

Finn and me at Greensboro PRIDE, 2022 :)

Beans! magnet,
Designed and photographed by Katie feat. a rogue cat hair

A Lil Bit Fruity shirt, 2023