Magazine AdvertisementS | 2023
Client:
Participate Learning
Team:
Copywriting: Paula Rock
Page layout: Katie McCoy-Turner
Illustrations: Katie McCoy-Turner
Photo editing: Katie McCoy-Turner
Photography: Various freelance photographers hired by Participate Learning
Design programs used:
Adobe Photoshop, InDesign, and Illustrator
Objective:
Enhance the visuals of the old advertisements so they can garner more engagement from readers and reflect the program more accurately. I wanted to make the ads vivid with lots of movement while not being too busy to make people want to keep flipping pages.
Old magazine ad
Here is one example of an old ad. Even though I have updated the style of the bottom half, I wanted to update the style of the photos and visuals to garner more engagement and to reflect the program better.
The issues in the old ad: the students look uninterested, the photo is outdated, the background is too busy and distracting, and it doesn’t grab the readers’ attention to stay on the page and learn more.
New Design
Page layout. Real Leaders Ad. 2023
New Design
Page layout. Virginia Ad. 2023
Mock-up of new ad
Mock-up of new ad